Crispin Cider Acquires Fox Barrel

Crispin Cider Company Acquires Fox Barrel Cider Company


MINNEAPOLIS, (January, 26’th, 2010) Crispin Cider Company (Crispin) announced today the acquisition of California based Fox Barrel Cider Company (Fox Barrel) in an all-stock transaction, terms of which are not disclosed.

The acquisition includes all assets, including the cidery located in Colfax, California, and liabilities,

“The Crispin Cider Company is now very well placed in terms of scale and diversified super-premium portfolio to compete at the highest levels within the global cider market. With the manufacturing & R&D capability located in our cidery in Colfax we can now accelerate our expansion plans across the US and beyond.”

“Our existing investment, positive partnership and friendship with the Fox Barrel deserved to be taken to a higher level in order to fully exploit the cider category, a category that continues to outpace other alcohol categories in terms of growth.” said Joe Heron CEO Crispin Cider Company.

INNOVATIVE TO THE CORE

The acquisition brings together two clear brand platforms through which Crispin will be able to comprehensively satisfy the refreshment needs of current and new cider drinkers worldwide.

The greatest adventures happen over ice; Crispin Super-Premium, Natural Hard Apple Cider. Serve over a glass of fresh ice and experience crisp, clean, pure natural refreshment.

Classically refined, and not styled as a traditional "sweet beer" beer alternative, Crispin ciders are crisp and clean, not sweet and sticky and never sacrifice superior refreshment for overbearing complexity. The Crispin product line is comprised of the classic “blue line ” varietals of Original, Brut and Light, as well as the unique new world Artisanal Reserve Cloudy Hard Ciders – Honey Crisp and The Saint.

Award winning, natural craft ciders; Fox Barrel ciders are considered the United States’ most decorated hard apple ciders, awarded multiple medals, including the California State Fair, West Coast Brewers Festival, the Great Lakes Olde World Syder Competition and the prestigious Three Counties International Cider Competition in Great Britain, amongst many other awards.

Fox Barrel ciders are available in original apple and reach their peak with the superb all natural flavors of pear & black currant.

Naturally superior; Crispin & Fox Barrel hard ciders are naturally fermented using fresh pressed apple juice, never from apple juice concentrate, from a premium blend of US West Coast apples, with no added malt, grape or spirit alcohol. Crispin & Fox Barrel’s all natural flavors are smoothed with pure apple juice or from natural organic sugar sources like honey or maple syrup, and contain no added colorants, sorbate or benzoate preservatives and are filtered cold for crisp refreshment.

“The combination of super-premium ingredients and hand-craftsmanship yields hard cider that’s as good as any you will find worldwide, with compelling drinkability and an engaging complexity,” said Bruce Nissen, founder of the Fox Barrel Cider Company and now COO & Head Cider Maker, Crispin Cider Company.

“The growth in the US cider category is attractive to investors, particularly when one looks at how undeveloped the US cider market is relative to the United Kingdom, Ireland, Europe and South Africa. We see a major opportunity in terms of the combined company’s innovation record, quality reputation and single-minded focus on superior in-market execution,” said Mr. Melvin Jay, United Kingdom investor in the Crispin Cider Company.




For more information: HYPERLINK "http://www.CrispinOverIce.com" www.CrispinOverIce.com and HYPERLINK "http://www.FoxBarrel.com" www.FoxBarrel.com

Contact Details

Roepke Public Relations
HYPERLINK "mailto:Press@RoepkePR.com" Press@RoepkePR.com
612 – 677 1717 (w)
612 – 677 1714 (f)

New packaging

We decided for the new year a slightly updated image was needed for our labels, the tree was made bigger and bolder, with the lettering a little bigger and clearer. We hope everyone likes them as much as we do.