Crispin Cider Acquires Fox Barrel

Crispin Cider Company Acquires Fox Barrel Cider Company


MINNEAPOLIS, (January, 26’th, 2010) Crispin Cider Company (Crispin) announced today the acquisition of California based Fox Barrel Cider Company (Fox Barrel) in an all-stock transaction, terms of which are not disclosed.

The acquisition includes all assets, including the cidery located in Colfax, California, and liabilities,

“The Crispin Cider Company is now very well placed in terms of scale and diversified super-premium portfolio to compete at the highest levels within the global cider market. With the manufacturing & R&D capability located in our cidery in Colfax we can now accelerate our expansion plans across the US and beyond.”

“Our existing investment, positive partnership and friendship with the Fox Barrel deserved to be taken to a higher level in order to fully exploit the cider category, a category that continues to outpace other alcohol categories in terms of growth.” said Joe Heron CEO Crispin Cider Company.

INNOVATIVE TO THE CORE

The acquisition brings together two clear brand platforms through which Crispin will be able to comprehensively satisfy the refreshment needs of current and new cider drinkers worldwide.

The greatest adventures happen over ice; Crispin Super-Premium, Natural Hard Apple Cider. Serve over a glass of fresh ice and experience crisp, clean, pure natural refreshment.

Classically refined, and not styled as a traditional "sweet beer" beer alternative, Crispin ciders are crisp and clean, not sweet and sticky and never sacrifice superior refreshment for overbearing complexity. The Crispin product line is comprised of the classic “blue line ” varietals of Original, Brut and Light, as well as the unique new world Artisanal Reserve Cloudy Hard Ciders – Honey Crisp and The Saint.

Award winning, natural craft ciders; Fox Barrel ciders are considered the United States’ most decorated hard apple ciders, awarded multiple medals, including the California State Fair, West Coast Brewers Festival, the Great Lakes Olde World Syder Competition and the prestigious Three Counties International Cider Competition in Great Britain, amongst many other awards.

Fox Barrel ciders are available in original apple and reach their peak with the superb all natural flavors of pear & black currant.

Naturally superior; Crispin & Fox Barrel hard ciders are naturally fermented using fresh pressed apple juice, never from apple juice concentrate, from a premium blend of US West Coast apples, with no added malt, grape or spirit alcohol. Crispin & Fox Barrel’s all natural flavors are smoothed with pure apple juice or from natural organic sugar sources like honey or maple syrup, and contain no added colorants, sorbate or benzoate preservatives and are filtered cold for crisp refreshment.

“The combination of super-premium ingredients and hand-craftsmanship yields hard cider that’s as good as any you will find worldwide, with compelling drinkability and an engaging complexity,” said Bruce Nissen, founder of the Fox Barrel Cider Company and now COO & Head Cider Maker, Crispin Cider Company.

“The growth in the US cider category is attractive to investors, particularly when one looks at how undeveloped the US cider market is relative to the United Kingdom, Ireland, Europe and South Africa. We see a major opportunity in terms of the combined company’s innovation record, quality reputation and single-minded focus on superior in-market execution,” said Mr. Melvin Jay, United Kingdom investor in the Crispin Cider Company.




For more information: HYPERLINK "http://www.CrispinOverIce.com" www.CrispinOverIce.com and HYPERLINK "http://www.FoxBarrel.com" www.FoxBarrel.com

Contact Details

Roepke Public Relations
HYPERLINK "mailto:Press@RoepkePR.com" Press@RoepkePR.com
612 – 677 1717 (w)
612 – 677 1714 (f)

New packaging

We decided for the new year a slightly updated image was needed for our labels, the tree was made bigger and bolder, with the lettering a little bigger and clearer. We hope everyone likes them as much as we do.

Everyday With Rachel Ray

Even Rachel Ray agrees with us that Crispin Cider pairs perfectly with food.

Crispin Cider Cocktails

LAZY BARTENDER

The Doubletree
Ingredients: Crispin Brut, Hendrick's Gin, Lime garnish, ice, rocks glass

Preparation: Into a rocks glass with ice, combine 1 part Hendrick's

and 2 parts Crispin Brut. Stir and garnish with a lime wedge.
---
The Swedish Orchard
4-5 ice cubes
1 shot Aquavit, preferably O.P.
4 shots Crispin Original Hard Apple Cider
5-7 fresh Lingonberries for garnish
---
Crispaker
Smooth drink with plenty of kick but refreshing after taste.

Highball with Ice
1.5 shot Makers Mark
Fill rest with Crispin
Garnish with Lime
--
Stone Fence
2 oz Mt. Gay Silver Eclipse Rum
4 oz Crispin Original cider

Build over ice in a double rocks glass. Enjoy.
The Stone Fence harkens back to Colonial America, with hard cider being one of the few alcoholic drinks made in the colonies and either New England or Caribbean rum available as well. While this drinks has roots that go back to the earliest days of America, I think this drink fits perfectly with a modern outdoor barbecue. One of my favorite drinks.
---
Linger Longer
ingredients:
crispin brut
2 Tbs. *lingonberry juice concentrate
lime slices
apple slices

method:
Put ice in a low ball glass. Pour crispin brut over ice. Float lime
slice on top, add apple slice on side. Pour lingonberry concentrate
over top.

Cheers.

*lingonberry juice concentrate available at Ike

CREATIVE MIXOLOGY

Refreshing Apple Pie
Start by rimming a highball. Use a slice of orange and then dip the
rim in an equal mixture of cinnamon and sugar.

Next begin building the drink by adding Two Tablespoons each of
Freshly Squeezed
Orange Juice and Disaronno.

Lastly add ice and fill with Crispin Light.
---

Lemon Crisp
12 oz frozen lemonade
2 Crispin Original
6 oz Vodka
12 oz Lemon Lime soda
ice

Combine all ingredients in a pitcher and stir until mixed
thoroughly. Add ice to chill.

Dust Martini Glass rim with salt and shred one mint leaf and
place into Martini glass. Pour chilled Lemon Crip mixture
into the Martini glass and serve.

Makes 10 servings
---
Crispin Cherry Spray
1 shot cherry liqueur
2 shots Crispin brut
2 shots Ocean Spray White Cranberry Peach
splash of Rose's Lime
shake lightly
pour over ice and serve with maraschino cherry and slice of lime
---

Smokn’ Kentucky Apple
1.5 ounces bourbon
.25 ounces maple syrup
.25 ounces mezcal
4 ounces Crispin Brut Cider.

Combine the first 3 ingredients in a Boston shaker with ice. Shake
and pour into a long glass. Add Crispin Brut Cider to finish.

Ask Alpana on USA Today

Crispin Cider Dinner at Frankie's, Chicago

CRISPIN CIDER DINNER MENU
Executive Chef Gaetano Caladrini presents -
November 24th 2009

Chef Caladrini was born in Lesio Italy and has studied in 5 different countries. He has used his extensive knowledge to create a regional Italian food adventure at Frankie's.
Tickets are $68.00 incl. tax
$8.00 donated to The Morning Star Mission.
Reservations : 708 2266996






First Course: Complemented by Crispin Light
King Crab Legs over a Fressee salad with asparagus and sun-dried tomatoes.

Second Course: Complemented by Crispin Original
Stuffed Branzino with scallops, baby spinach and a Crispin
Cider Vinaigrette.

Third Course: Complemented by Crispin Brut
Colorado Rack of Lamb with a rosemary sauce, chantarelle
mushrooms and marble potatoes.

Fourth Course: Complemented by Crispin Honey Crisp
Zabaglione Cream – Honey Crisp poached peach with fresh
Passion fruit.

Empire Builder Cocktail
Winner of the Heavy Table Fall Contest.
Ingredients:
2 oz Crispin Original
1/2 oz vodka
1/2 oz Starbucks Coffee Liquor (*)
Dash of simple syrup

(*) Starbucks works here because its a liquor that's about the coffee first.
Something like Kahlua is too sticky-sweet and ruins the effect.

Notes from the creator:
Okay, at first glance, you'd think this would not work at all, but its actually the best of many Crispin-based drinks I've concocted.
Its completely unintuitive, but the Starbucks actually enhances and highlights the subtle
apple essence of Crispin Original. Crispin Original has such a subtle flavor (closer to
champagne than the typical brewed hard cider); its all too easy to obliterate it -- trust me, this works.
Scott Wentzka